Chelsea-based La Brasserie is an icon on the café culture scene. Established in the 1972 as the place to while away the hours over long delicious lunches and decadent high-teas, it remains a firm favorite with locals, visitors and celebrities alike.
As an establishment steeped in tradition, La Brasserie came to Woodthorpe Comms with the remit of attracting a new, younger clientele whilst staying true to the roots of the brand heritage.
A key aim was to raise awareness of newly launched Pierre’s Bar as THE evening drinks destination for a hip, affluent crowd.
Woodthorpe Comms’ Solution
Woodthorpe Comms set out a clear PR plan that would target the nationals, London regional, glossy, online and listing publications that are read by upwardly mobile Londoners. Coverage in publications such as OK!, Brompton Quarterly and The Sunday Telegraph increased brand awareness and profiled key team members as experts in their field; the credibility of the establishment was clearly communicated. Woodthorpe Comms was also instrumental in the identification and development of third party brand partnerships for the customer loyalty scheme. Association with aspirational brands instantly built love for La Brasserie within the minds of this new audience. It was this strategic mix of PR, communication and targeted partnership work that elevated the presence of La Brasserie, putting it firmly on the map for a new generation of patrons.