Climatecars is an eco-friendly car service and has become one of the fastest growing companies in its sector since it launched in 2007. The brand was the first car service to add 100% zero emission electric cars to its fleet in London in 2012.
Our PR remit was to raise the profile of the company as the leading, service for those looking for an environment friendly alternative to a black cab.
Woodthorpe Comms’ Solution
There is so much more to Climatecars than simply getting from A-Z. With a distinctly different business proposition, a fierce environmental stance and a compelling backstory, the question was not how to start but where.
Woodthorpe Comms’ strategy has been to identify opportunities for the brand to make comment on business and environmental issues within hard-hitting business press alongside business profiling that has highlighted the growth and USPs of the company. Media such as The Times, The Evening Standard and Monocle Radio were key to ensuring the brand and business message reached to the right audience. Nicko Williamson, the visionary behind the brand, has been selected as one of the Evening Standards 1,000 Most Influential Londoners, and was the winner of the Ernst & Young Entrepreneur Of The Year award, among other accolades. The reputation and exposure built over the years has ensured that Nicko is now the go-to for journalists and editors from the financial, environment and lifestyle sectors, looking for comment on industry developments.
The Climatecars story continues to go from strength to strength.